Why is Nvidia discontinuing the RTX 4090?

[markshelton]

I am building a gaming PC for myself, and I was looking to install the RTX 4090 graphics card. I've heard that this graphics card is being discontinued, and I want to know why.

 

[Lanie]

Nvidia has officially discontinued the GeForce RTX 4090 to make way for its next-generation RTX 5090 series. Production of the RTX 4090 ceased in October 2024, with remaining stock rapidly depleting and prices soaring due to limited availability . This move aligns with Nvidia's strategy to streamline its product lineup and focus on the upcoming RTX 50 series, which introduces significant performance upgrades and new technologies

 

[daisyfrank]

Nvidia is likely discontinuing the RTX 4090 to make way for next-gen GPUs (like the **RTX 5090**) and due to shifting focus toward AI and data center products. Another reason could be stricter U.S. export controls on high-end GPUs to certain markets.

 

[niyati]

Nvidia is discontinuing the RTX 4090 to make room for its next-gen RTX 50-series (Blackwell architecture) GPUs like the RTX 5080/5090. Production of AD102 chips is being reallocated, shelves are cleared ahead of launch, and prices have surged as remaining stock dwindles

 

[Isabella]

Nvidia is discontinuing the RTX 4090 in China due to U.S. export restrictions aimed at limiting advanced AI hardware sales to certain regions. These regulations target high-performance GPUs that could be used for military or AI development. Outside China, the RTX 4090 remains available, but Nvidia is shifting focus to newer GPUs and AI-focused products.