Why is Nvidia discontinuing the RTX 4090?

[markshelton]

I am building a gaming PC for myself, and I was looking to install the RTX 4090 graphics card. I've heard that this graphics card is being discontinued, and I want to know why.

 

[Lanie]

Nvidia has officially discontinued the GeForce RTX 4090 to make way for its next-generation RTX 5090 series. Production of the RTX 4090 ceased in October 2024, with remaining stock rapidly depleting and prices soaring due to limited availability . This move aligns with Nvidia's strategy to streamline its product lineup and focus on the upcoming RTX 50 series, which introduces significant performance upgrades and new technologies